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Empowering Future Family Firm Leaders with Strategic Foresight
FIBI takes its name from the pronunciation of the founder’s mother, Phoebe, honoring her role in instilling the family values, heritage, and purpose that inspire our work today. It also stands for Family-in-Business Intelligence, reflecting our mission to help family enterprises thrive across generations by transforming their instinctive “sixth sense” into evidence-based, trackable indicators - applied through the process-driven work of succession planning, governance, innovation, and next-generation talent development.
Our Vision
We envision a world where families-in-business thrive across generations - not only in wealth, but in governance, shared purpose, and lasting resilience. To do this, we strive to be the leading advisory firm for Asian succession planning, setting the benchmark for excellence in leadership transitions. By combining practice with research, we guide families beyond financial wealth toward governance, collaboration, and shared purpose - building enduring economic stability and societal impact. In doing so, we will also strive to become a leading independent research institution for Asian Family Businesses, evolving with families to meet the challenges of the future.
Our Mission
We empower individuals, families, and businesses to navigate succession with clarity, resilience, and purpose. We achieve this through a strategic,multi-faceted approach:
Our Services
Bespoke programs and advisory solutions designed to prepare successors, preserve legacies, and strengthen family enterprises for generations to come.
Successor Candidate Development Program
A structured pathway to prepare next-generation leaders for family enterprise leadership. Through FIBI Talks, investigative projects, reflective assignments, and strategic proposals, successors gain deep knowledge of the family legacy, sharpen business acumen, and earn the trust of key stakeholders.
Family Legacy Writing Services
We capture and preserve your family’s history, values, and defining moments in professionally written case studies. The process includes interviews, research, narrative development, and an optional workshop, ensuring your legacy is documented for both present guidance and future generations.
Strategic Leadership and Influence
An immersive two-day program blending academic insight with real-world negotiation mastery. Participants leave equipped to navigate complex family dynamics, influence outcomes, and lead with confidence.
Day 1 — Understanding the Family Business Mindset with Prof. Marshall Jen:
Day 2 — Communicating for Impact & Influence with Allan Tsang:
Managing Partner
Guiding families and future leaders with vision, integrity, and multigenerational insight.
Marshall Jen is the Managing Partner of FIBI Advisory and Research Institute, specializing in succession planning, family governance, and next-generation leadership. He also serves as Executive Director of CUHK’s Centre for Family Business, bridging academic insight with hands-on advisory to help families achieve multigenerational success.With expertise spanning succession strategy, NxGen development, governance, and entrepreneurship, Marshall is passionate about empowering future leaders to carry their family’s legacy with vision and resilience. He holds an MBA from CUHK, is a Certified Management Consultant, and is currently completing his Executive Doctorate in Business Administration at the University of Liverpool.ith real-world negotiation mastery. Participants leave equipped to navigate complex family dynamics, influence outcomes, and lead with confidence.
Publications
Guiding families and future leaders with vision, integrity, and multigenerational insight.
July 2025
FO Ecosystem 2.0: Deepening Hong Kong's Position as a Leading Hub for Family Offices
This booklet presents key insights from an in-depth study on Hong Kong’s evolving Family Office ecosystem. As the city positions itself as a leading global family office hub, this report outlines strategic recommendations to strengthen its competitiveness, deepen its cultural relevance, and future-proof its role in global stewardship.
2025
CUHK Entrepreneurs 3: Beyond the Framework - Startup Secrets Not Taught In Class
The book features 19 outstanding entrepreneurial stories covering diverse fields including technological innovation, social entrepreneurship, and family business succession.
2024
Kowloon South Manulife: Success of Insurance Professionals for the Long Run
Peter Shum founded Kowloon South Manulife (KSM) in 1982 after joining Manulife in 1970 as one of the thirty agents in Hong Kong. Nearly 40 years later, KSM had over 3500 agents, which is far beyond the size of most agencies in Hong Kong. The case illustrated how Shum and other KSM leaders respond to external threats and internal challenges over the years and develop high level of cohesion and long-term collaboration among agents in KSM.
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2022
Enabling Next Generation Legacies: 35 Questions that Next Generation Members in Enterprising Families Ask
Answering the most pressing thirty-five questions of Next Generation members in a short and concise, yet competent way—leading academics, practitioners, and enterprising families come together to empower Next Generation legacies. Masterfully detangling the intricate dynamics of the family, ownership, business, and wealth, the authors share best practices, real-life examples, and critical questions for reflection.
Chapter: How do I talk to my friends and colleagues about our wealth/business worth?
Chapter authors: Jen, M., Au, K. & Cheng, C.Y.J.
2022
Family Business Case Studies Across the World: Succession and Governance in a Disruptive Era
This book presents a unique collection of case studies from across the globe to create a comprehensive understanding of how family firms can respond to future disruptions. Each case contains learning notes with objectives, discussion questions and suggested readings to facilitate learner understanding and engagement with the topic. Cases on topics such as global succession and governance practices will aid strategic decision-making capabilities in family businesses and will also benefit practitioners in these areas.
Chapter: DC Bicycle: Financing and Redirecting a Growth Plan in the Global Pandemic
Chapter authors: Jen, M., Au, K. & Cheng, C.Y.J.
2022
The Governance Marathon: Dynamic Durability in Entrepreneurial Families Amid Disruptions
This research addresses how entrepreneurial families nurture a durable governance system in the ongoing waves of external and internal disruptions. Entrepreneurial families live in a pattern of disruption-in-disruptions, which demands a critical capability to balance between continuity and change in the governance system. Moving away from the simple pursuit of governance durability, i.e., the ability of the governance system to last for a long time yet without improvements in functionalities, we examine the seemingly paradoxical concept of “Dynamic Durability”, which captures enduring governance of change and adaptation in a disruptive era.
2021
Succession and Innovation in Asia’s Small-and-Medium-Sized Enterprises
This book documents the distinctive experiences and challenges of Small and medium-sized enterprises (SMEs) in Asia. By assessing succession and innovation in SMEs as the two sides of a coin, this book explains how innovations are essential to SMEs in succession. With detailed case examples, the book provides generalized solutions for SMEs to answer the question of how to make succession and innovation simultaneously successful.
Chapter: Nurturing and Financing Transgenerational Entrepreneurship
Chapter authors: Cheng, C.Y.J., Au, K. & Jen, M.
2021
The Routledge Companion to Asian Family Business: Governance, Succession, and Challenges in the Age of Digital Disruption
This companion provides broad and in-depth insights into family business in Asia and how Asian family firms navigate in the digital economy. The first part of the book looks at key concepts of family business while the second part presents Asian family firms’ cases from Japan, South Korea, China, Taiwan, Hong Kong, Thailand, Malaysia and other Asian economies.
Chapter: Death Smiles at us All: Changing Demographics and Succession-induced Portfolio Entrepreneurship
Chapter authors: Cheng, C.Y.J., Au, K. & Jen, M.
2020
Asian Family Businesses: Succession, Governance and Innovation
The global economy is predominantly driven by family businesses that provide the largest source of long-term employment in most countries. In Asia, family members amongst 60% of large corporations own a significant share of the equity and can influence key decisions. This phenomenon presents family enterprises with challenges and opportunities as any other non-family-run enterprise but in a more complex dimension.
Chapters: Mission Hills Group Limited: Family Entrepreneurship and Legacy., LH Group Limited: Strategic renewal of a restaurant business by two second generations
Chapter authors: Au, K. & Jen, M.